Create direction
Vision & Strategy
Create a shared understanding of where the organisation needs to go, why change is necessary and which capabilities need to be built.

OTTERSTRÖM CONSULTING AB
Helping complex, technology-driven organisations transform how products are developed — by connecting strategy, product architecture, organisation and leadership.
From strategic direction to sustainable change, with the ambition to create step-change improvements in productivity, development speed and organisational capability.
Let’s talkDIRECTION · CHANGE · RESULTS
Lasting improvement requires more than optimising individual processes. It requires a shared direction and a coherent view of the product, technology, organisation and people who make development work.
Vision & Strategy
Create a shared understanding of where the organisation needs to go, why change is necessary and which capabilities need to be built.
Transformation & Leadership
Turn strategy into organisational change by engaging leaders and teams in understanding the challenge and shaping the way forward.
Product Development Capability
Connect product architecture, organisation, ways of working and governance to improve development speed, productivity and execution.
THE CHALLENGE
Large technology organisations often try to improve product development by optimising agile practices, processes, tools, architecture, governance or organisational structures separately. Yet the most persistent constraints are often found in the relationships between them.
Sustainable transformation requires looking at product, technology, organisation and leadership as one system — understanding not only what needs to change, but why the organisation works the way it does today.
“Transforming complex product development systems — not isolated processes.”
APPROACH
Transformation becomes sustainable when direction is clear, the system is understood and the people responsible for making change succeed are involved in creating it.
Understand the business, product, technology, organisation and underlying system — including why things work the way they do today.
Build a shared understanding of the challenge, define the capabilities that matter and establish a clear direction for change.
Involve the people who understand the products, technology and organisation in shaping practical solutions and building ownership.
Translate direction into decisions, execution and measurable improvement — while strengthening the organisation’s own capability to continue.
Change should not be designed outside the organisation and then rolled out to it. The people who need to make the transformation successful should be part of creating it.
EXPERIENCE
More than 27 years of leadership experience in large-scale global technology and product development organisations.
Leadership and transformation in complex global product development environments.
Experience spanning product development, software, infrastructure and architecture.
Connecting strategy, technology, organisation and ways of working across functions and boundaries.
Leading large organisations and transformation initiatives across organisational and geographical boundaries.

ABOUT
CEO & Senior Consultant
I founded Otterström Consulting to help organisations solve one of the most difficult challenges in large-scale technology development: creating lasting improvements in how complex products are developed.
My experience has been built over more than 27 years in global technology and R&D environments, leading organisations and transformation initiatives across product development, software, infrastructure and architecture. My work has repeatedly centred on turning strategic intent into practical change across organisational and geographical boundaries.
I believe the strongest transformations combine clear direction with a deep understanding of the technology, the organisation and the people who make it work.

Create direction.Lead change.Deliver results.
CONTACT
If you are leading a complex product development organisation and considering how to make a step-change in its capability, I would welcome a conversation.
Peter Otterström
CEO & Senior Consultant
Otterström Consulting AB
Linköping, Sweden
peter@otterstromconsulting.se+46 73 043 50 56LinkedIn